In partnership with
Andalusia Tourism closed its Andalusian Crush platform with a film of more than five minutes that plays like an arcade game. Ogilvy Spain sends a young Japanese woman through levels drawn from the region's eight provinces, from a Lorca-styled white village to a flamenco fighting game.
Hans Zimmer wrote the score. LBB's credits list four people under “AI” at the post houses.
Where AI sat: Over more than six months of work, the project combined 3D animation, live-action filming, and motion capture with advanced artificial intelligence techniques, woven into different stages of production to explore new visual and narrative possibilities. — LBB
The amount of talent that came together for this was incredible. It’s as if Messi and Zidane, each at the peak of their game, were playing on the same team.
Today in Creative AI
Last Thursday, Krea released Krea 3, an image-editing model built, Krea says, to keep the product as it is, down to the label and the logo, while it builds a new scene around it.
Krea lists it at $0.06 an image at 2K, and fal and Replicate also serve it. Its speed claim, under 8 seconds an edit, comes from Krea's own timings on its own platform.
Today’s Sponsor:
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The Read
The Surrender took more than 150 people, six months and a Hans Zimmer score. A Krea 3 edit starts at six cents an image at list price.
It's good advertising for people who play games, and it went to Comic-Con to find them. Krea's price suits the variants that follow.
For brands: Budget AI twice: as one tool in the hero production, and as a cheap edit before any variant reshoot.
For agencies: Credit the AI artists by name, as the film's LBB credits do. A client who sees four listed knows where the craft went.
Tool Review → Rytr
Rytr drafts and rewrites marketing copy in over 30 languages, though its site now leads with Engage, a meeting-prep and follow-up assistant. Free gives 10,000 characters a month, and Lite at $9 a month is unlimited.
On a campaign like this, Lite drafts captions and partner emails for a native writer to check. The limit is the templates: Lite gets the preset use cases, and custom ones start at $49 on Pro.
Worth it if you need cheap copy in several languages. Skip it if it's hero copy, where the voice is the product.
→ Try Rytr
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