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Peter Benei
Peter Benei

Co-Founder of AI-Ready CMO. Marketing consultant and veteran CMO for scaleups in B2B tech.

Newsletter

Cpl's brand film is AI-made, building and all

Oct 28, 2026

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2 min read

Cpl's brand film is AI-made, building and all

ACNE Dublin, Misideal and the directors MAGU made the whole film with AI

Peter Benei
Peter Benei

Newsletter

Bernbach let AI map a test drive per dealer

Oct 27, 2026

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2 min read

Bernbach let AI map a test drive per dealer

Bernbach's mapping tool scanned the roads near every dealer for 'Walkinshaw World'

Peter Benei
Peter Benei

Newsletter

Archie Rose used AI to fit Hemsworth's two days

Oct 26, 2026

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2 min read

Archie Rose used AI to fit Hemsworth's two days

Lipstick Berlin made the desert, snow, ocean and clifftop scenes with AI

Peter Benei
Peter Benei

Newsletter

RÆBURN's AI film flies its parachute jacket

Oct 23, 2026

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2 min read

RÆBURN's AI film flies its parachute jacket

Belief Studio, Nano Banana and Seedance, and a pilot who rode a thunderstorm

Peter Benei
Peter Benei

Newsletter

Liquid Death optimizes retail media daily with AI

Oct 22, 2026

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2 min read

Liquid Death optimizes retail media daily with AI

On Power Digital's Omega platform, Liquid Death's retail media went from weekly reviews to daily optimization

Peter Benei
Peter Benei

Newsletter

Vivo's AI dragon came from a child's drawing

Oct 21, 2026

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2 min read

Vivo's AI dragon came from a child's drawing

A phone network's Children's Day film asks parents to put their screens aside

Peter Benei
Peter Benei

Newsletter

Andalusia's Zimmer-scored arcade film used AI

Oct 20, 2026

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2 min read

Andalusia's Zimmer-scored arcade film used AI

Ogilvy Spain's long-form finale for Andalusian Crush, with AI as one of four production techniques

Peter Benei
Peter Benei

Newsletter

Petbarn handed its feed to two AI-rendered pets

Oct 19, 2026

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2 min read

Petbarn handed its feed to two AI-rendered pets

Animators drew the performances, comedians voiced them, and AI finished the frames

Peter Benei
Peter Benei
BetMGM makes its ad imagery with AI, not its odds

Oct 16, 2026

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2 min read

BetMGM makes its ad imagery with AI, not its odds

A 120-person in-house creative team, Arcana AI for pictures and spots, people on anything with odds

Peter Benei
Peter Benei
Digitas made AI videos for GLP-1 side effects

Oct 15, 2026

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2 min read

Digitas made AI videos for GLP-1 side effects

An unnamed CPG client, personalized AI video, and a 47% higher conversion rate, by the agency's account

Peter Benei
Peter Benei
inDrive's road-safety film, made in-house with AI

Oct 14, 2026

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2 min read

inDrive's road-safety film, made in-house with AI

15 million YouTube views for a Kazakhstan campaign built by the ride-hailing app's own team

Peter Benei
Peter Benei
Wyndham ran a year of AI Instagram creative

Oct 13, 2026

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2 min read

Wyndham ran a year of AI Instagram creative

Fifteen times the assets, built from real hotel photography, while the AOR keeps the big briefs

Peter Benei
Peter Benei
Xyzal's owl is AI, and so are 20,000 other assets

Oct 12, 2026

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2 min read

Xyzal's owl is AI, and so are 20,000 other assets

Opella's in-house team generates the mascot, and has shipped 20,000 pieces of content with the same tools

Peter Benei
Peter Benei
Standard Chartered built its F1 world with AI

Oct 9, 2026

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2 min read

Standard Chartered built its F1 world with AI

Real photography, AI environments, race weekend timing

Peter Benei
Peter Benei
Bombardier put an AI eagle in a wind tunnel

Oct 8, 2026

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2 min read

Bombardier put an AI eagle in a wind tunnel

3D models, generative AI and a lesson in turbulence

Peter Benei
Peter Benei
Beekeeper's Naturals animated its own customers

Oct 7, 2026

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2 min read

Beekeeper's Naturals animated its own customers

Hand-drawn art, AI in the animation, real voices

Peter Benei
Peter Benei
Behind The Gloves made its boxing film with AI

Oct 6, 2026

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2 min read

Behind The Gloves made its boxing film with AI

No budget, no shoot, and still a full production pipeline

Peter Benei
Peter Benei
Ambassador Cruise Line skipped the ship shoot

Oct 5, 2026

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2 min read

Ambassador Cruise Line skipped the ship shoot

AI and CGI on footage the brand already owned

Peter Benei
Peter Benei

Newsletter

Otis Redding looms over Macon again

Sep 30, 2026

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1 min read

Otis Redding looms over Macon again

Shot live in the city, legends added in post

Peter Benei
Peter Benei

Newsletter

Better Nature built a fox out of GPT Image 2

Sep 25, 2026

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2 min read

Better Nature built a fox out of GPT Image 2

AI stills, AI motion, one real stir-fry

Peter Benei
Peter Benei

Newsletter

Goodwipes parodied an AI ad using AI

Sep 24, 2026

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1 min read

Goodwipes parodied an AI ad using AI

Four days from idea to finished film

Peter Benei
Peter Benei

Newsletter

Heidi Klum meets her much younger self

Sep 23, 2026

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1 min read

Heidi Klum meets her much younger self

A face swap, a 100% casual positioning

Peter Benei
Peter Benei

Newsletter

Standard Chartered let AI run the media

Sep 22, 2026

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1 min read

Standard Chartered let AI run the media

Bidding, timing and short-form video handled by the bot

Peter Benei
Peter Benei

Newsletter

Autodesk made its brand film with its own AI

Sep 21, 2026

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1 min read

Autodesk made its brand film with its own AI

A 60-second film made with the software it sells, and a CMO who says the floor is rising, not the ceiling.

Peter Benei
Peter Benei

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