In partnership with
Behind The Gloves, a boxing nonprofit that works mostly with the iGaming and sports-betting industry, released 'The 7th Punch' with London agency Brothers & Sisters. It promotes Midnight Mayhem, a charity fight night where 20 people from gaming and gambling box, during ICE Barcelona in January.
AI production company Everything Is Computer generated the whole two-and-a-half-minute film. Brothers & Sisters founder Andy Fowler says there was no budget, "so it had to be AI from the very start."
Where AI sat: Called The 7th Punch, and entirely AI-generated, this film for Behind The Gloves is set in 1970s Mexico, where the film states that the mythical seventh punch first originated. — shots
On the record:
They understood from the beginning that this was about far more than producing a film, it was about telling a deeply human story with honesty, sensitivity and impact.
Today in Creative AI
Kling AI opened Kling 4.0 Flash to a limited early-access group on September 28. The full Kling 4.0 is promised for later this month.
Flash makes 3 to 20 seconds at 720p. The full model will go to 30 seconds, guided by up to 15 reference images, clips and voices.
Kling pitches 4.0 at ads: borrow an existing video's pacing and composition, swap in your product. Handy with your own best performer, awkward with a rival's.
The agency's stated reason is the useful part: more ads are made with AI now, so variety and quality matter more to whether a campaign works.
Note what that means. The agency tool of the moment does not make creative. It counts how fast yours wears out.
Today’s Sponsor:
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The Read
A charity with no production budget made a period film, because generation replaced the shoot. Kling is pushing that cost curve toward every social team.
The craft didn't vanish. Everything Is Computer still ran a casting session for its lead inside its AI workflow, took dozens of passes on some shots and handed the lot to an editor and a colorist.
For brands: Run one low-risk brief AI-first this month, a cause tie-in or an internal film, with a real edit and grade behind it.
For agencies: Fowler says treatment, casting, storyboards and client approval mirrored a live-action job. Show clients that pipeline before the film.
Tool Review → Unbounce
Drag-and-drop landing pages with A/B testing, AI copywriting and Smart Traffic, which Unbounce says sends each visitor to the variant they're most likely to convert on. Starter is $29 a month for five pages and 500 visitors, Build $99 for unlimited pages.
For a fundraiser like Midnight Mayhem, it's the donation page behind every cut, one variant per audience. The honest limit is price: A/B testing starts at $149 a month and Smart Traffic at $249.
Worth it if you run paid traffic to more than one offer. Skip it if one page and a form will do.
AI-Ready Ads is part of the AI-Ready network. If you are less like a creative, more like a marketer, follow our sister-publication, AI-Ready CMO.
