Irish company Cpl is best known for recruitment, and its new brand film says it does more. An office building in an ordinary city row changes shape as it travels through the city.
ACNE Dublin made it with London production company Misideal and Brazilian directors MAGU. The whole film is AI-generated, and MAGU directed the building's look, movement and character before generating each scene.
Where AI sat: The entire film was created using AI, with MAGU directing the building’s appearance, movement and character before generating and animating each scene in collaboration with ACNE and Cpl. — shots
The big challenge was understanding how to build all those transformations in a cinematic way, keeping the building always recognisable and, above all, making everything look physical and real, as if it had been filmed in front of a camera.
Today in Creative AI
Krea made its Nodes editor multiplayer on October 22. A Nodes project chains image, video and text steps, and now several people can build and run one at the same time, with live cursors and shared runs.
Live co-editing is on Krea Enterprise, and every plan gets view sharing. In Krea's lamp campaign example, the art director tweaks the desert prompt while the designer refines the pool scene.
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The Read
MAGU generated every scene with ACNE and Cpl. Krea's canvas puts that kind of collaboration on one screen, where everyone sees the prompt change.
The brief suits a company known for one thing: one building that changes while you watch.
For brands: Work on each scene as it's generated, as Cpl did with MAGU.
For agencies: Fix the character before you generate. Part of MAGU's big challenge was keeping the building recognizable through every change.
Tool Review → Hedra
Hedra generates and edits video, images and audio, and its API is paid per output from a prepaid balance, with no subscription or seats. Video generation starts at 1.13 cents a second, lip-sync at 2.5 cents, and voice cloning is free.
A film like Cpl's is many short generations, so paying by the second fits a project budget. The limit: those are starting rates, and each model is priced separately.
Worth it if you want to pay per shot, not per seat. Skip it if nobody wants to estimate each job before it runs.
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