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Daejeon, in South Korea, sends its citizens thank-you letters from the city in 2050, for the everyday choices that built it. The four-part public service series stars Kkumdori, the mascot first born for the Daejeon Expo '93.
GRIGRI STUDIO generated the four films with AI, one each on carbon neutrality, clean air, young people and Daejeon as a science hub. They ran on the LG media wall in Dunsan-dong, a 36:9 screen that wraps a 90-degree corner, with scenes staged across both faces and the corner.
Where AI sat: Letters from 2050 is a four-part AI-generated public service campaign for Daejeon Metropolitan City, starring Kkumdori, the city’s beloved mascot, first born as the symbol of the Daejeon Expo ‘93. — Ads of the World
Today in Creative AI
Google gave Gemini a brand memory for small businesses on October 20. Upload a website, brand kit, fonts or color palette once, and Google says Gemini, with the Nano Banana 2.1 image model, keeps that style across launch and campaign visuals.
Today’s Sponsor:
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The Read
Daejeon's series stands on a mascot its citizens have known since 1993. Gemini offers small brands a smaller version of that: a style the model keeps.
A letter from the future beats a policy statistic, and the corner screen gives people on the street a reason to stop.
For brands: Load your brand kit before anyone prompts, then check the first ten assets against it.
For agencies: Design for the screen you've bought. A 36:9 corner wall isn't a 16:9 spot, and GRIGRI wrote for it.
Tool Review → Podsqueeze
Podsqueeze turns a podcast episode into transcripts, show notes, newsletters, subtitled clips and quote images. Billed annually, Starter is $5.99 a month for 120 minutes and Pro $35 for 320, and the free plan gives 30 minutes.
Podsqueeze fits the talk around a campaign: a director's interview or a client's podcast becomes clips and quote images for the launch posts. It's built for episodes, and agency plans start at $62 a month billed annually.
Worth it if your client already has a podcast. Skip it if the work has no voice to repurpose.
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