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A campaign for the German fashion group's 'Casual Since Forever' positioning, in which Heidi Klum meets a much younger version of herself. The younger Heidi is built with face-swap work over a performer.
It ran across film and social in Germany, with the two Heidis playing the same idea the line is selling: much changes, the casual part does not.
Where AI sat: AI face-swap technology makes the extraordinary encounter between two Heidis possible. — shots
On the record:
With this campaign, we are further sharpening our positioning as a 100% casual brand. The story demonstrates in an emotional way that, while much changes, the true casual spirit remains.
Today in Creative AI
Figma opened community publishing for Weave tools on Wednesday, so the repeatable image-generation tools it launched at Config can now be built and shared by anyone.
The post walks five of them, including one that turns a moodboard into a realistic room mockup and one that presses a logo into an embossed wax seal.
The shift worth noticing: a prompt is a one-off, and a tool is something the rest of your team can run without you. Design systems are about to grow a generation layer.
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The Read
Figma is making generation repeatable, and s.Oliver used generation for exactly one thing. The campaign never mentions AI to the viewer and would still work with prosthetics and a lookalike. The AI bought speed and a better result, not the idea. That is the bar.
For brands: Ask where the idea would break without AI. If the answer is nowhere, you are paying for a production method, which is fine, but do not brief it as innovation.
For agencies: Build your three most repeated generation tasks into tools your whole team can run. Doing it as a shared tool rather than a prompt is the difference between one good art director and a studio capability.
Tool Review → ClickUp
Project management, docs and 15-plus AI helpers in one workspace, free to start, $7 a user a month for Unlimited. On a multi-market job like s.Oliver it is where briefs, assets and approvals stop living in six inboxes, with AI drafting the status notes.
The honest limit is onboarding: four to eight weeks of configuration before it pays back, and the AI is fine for status updates and nowhere near good enough for client-facing copy. Worth it if you are consolidating tools. Skip it if you cannot give it a month.
