In partnership with
KPN's mascot, Louis the cat, now sells the Dutch telecom's SuperVeilig security products in two spots from Dentsu Creative Amsterdam. In 'Bark' he plays guard dog at a dangerous website, and in 'Paws' he uses his paws and tail to keep his kittens from inappropriate content.
Dentsu Creative Amsterdam, credited as creative and AI agency, and production company Holy Fools combined live action with AI visual effects. The agency's own entry calls the result a streamlined, future-proof workflow.
Where AI sat: To produce these scenes, the teams at Dentsu Creative Amsterdam and Holy Fools combined live-action footage with AI visual effects. — Ads of the World
Today in Creative AI
Higgsfield launched Playable Ads on October 25. Describe a game mechanic, pick one of eight genres and 2D or 3D, and it builds an interactive ad, steered by up to 40 images, one video and 20 audio files if you upload them.
The finished ad exports as one HTML file of up to 5 MB for nine networks, including AppLovin, Unity Ads, Meta and Google App Campaigns. It is on Enterprise plans only.
Today’s Sponsor:
It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.
Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
The Read
A cat that barks at websites is a game waiting to happen. Higgsfield now offers to build that kind of idea as a playable ad from a written description.
KPN's spots are sound advertising: one loved character and one product benefit per film. The AI effects serve the cat.
For brands: If you own a mascot, list the things it does. Each action is a spot, and some are games.
For agencies: Test one playable against one film in the same app campaign before you sell playables as a service. Check the 5 MB limit on day one.
Make this
Turn a 60-second script into a rough cut with AI shots before anyone books a shoot. The steps are from Pictory's guides to its new Pictory 3 agent and AI Studio.
On Pictory's home page, paste your script into the agent box with the audience, purpose and length.
Answer the five setup questions: voiceover, visual sources, aspect ratio, layout preset and brand kit.
Read the script and scenes, then generate the preview.
In the editor, select a weak scene, open Visuals, then AI Studio, choose video and describe the shot.
Play the scene, then select Generate video to download.
Copy this: Make a 30-second explainer from this script for families worried about online safety. Friendly tone, horizontal, AI voice, stock visuals. End on the product name. Paste the script under it.
What to expect: A captioned preview you fix by chat or in the editor. Pictory's guide says to check AI clips for lettering, faces and product appearance, and every generation uses AI credits.
Tool Review → Pictory
Pictory turns scripts, blog posts, URLs and slides into videos with captions, stock footage from Getty Images and Storyblocks, and ElevenLabs voices. Starter is $25 a month billed annually or $29 monthly with one brand kit, Professional is $35 or $59, and there is a 14-day free trial.
For a campaign like KPN's, a team could turn each product benefit into a short explainer for the website and social. The honest limit: the stock footage often looks generic, so budget time to swap in your own.
Worth it if you have more scripts than shoot days. Skip it if the work must look like nobody else's.
AI-Ready Ads is part of the AI-Ready network. If you are less like a creative, more like a marketer, follow our sister-publication, AI-Ready CMO.
