In partnership with
Liquid Death and its agency, Power Digital Marketing, have built a custom AI application on Power's Omega platform. The brand's retail media campaigns, once reviewed weekly, are now optimized daily.
Benoit Vatere, the brand's chief media and digital commerce officer, wants a sizable budget run by two people in-house, plus the platform, which he describes as a person. Power's panel numbers include Amazon analysis cut from two weeks to two hours.
Where AI sat: At Advertising Week New York, Liquid Death and Power Digital Marketing showed what an AI-native marketing team looks like day-to-day. — The Drum
An individual that doesn’t sleep.
Today in Creative AI
HeyGen has launched HeyGen Voice, a voice model built for video, with a research write-up dated October 14. HeyGen says a 60-second phone recording is enough to learn a voice, and a vision encoder fits the delivery to the room and mic distance.
It costs nothing extra in HeyGen videos. HeyGen calls it the world's best voice model, citing its own listener tests and a top spot on Artificial Analysis' leaderboard.
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The Read
Liquid Death wants two people and a platform running a sizable budget. HeyGen offers a minute of phone audio in place of a recording session.
Vatere still wants someone experienced asking whether the agent's answer makes sense. At the panel he said he'd know within days whether Prime Day went better, which is the right way to keep score.
For brands: Add voice cloning to your talent contracts this month: written consent, and a list of lines the clone won't say.
For agencies: Power's CEO, Jeff Mason, said 40% of his staff's time once went on reporting, and claims the platform cuts it by 80 to 90%. Count your reporting hours this month, because a client will.
Tool Review → Motion
Motion puts projects, tasks, calendar, docs and meetings in one app, and its AI schedules the work around priorities and deadlines. Pro AI is $19 a seat a month and Business AI $29, both on annual team billing, and Business adds capacity planning and Gantt timelines.
It's the calendar that decides which daily campaign check comes first, and it only works if people estimate their time honestly. A team on Asana or monday.com enters tasks twice.
Worth it if a small team juggles several clients' deadlines. Skip it if your calendar is already mostly meetings.
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