In partnership with
Marc Jacobs Beauty and Google sent creator Vienna Skye through New York in 'How to New York', 11 films for YouTube and social from SuperHeroes New York. Subway cars, sidewalks, bodegas and buildings react as she wears Heart On Lipstick, Joystick Blush and Flashes Mascara.
Director Mike Klubeck shot it live with a real crew. EtherealMoon, artists in the agency's AI collective JIMMY, then layered in Google Flow footage: Veo for scenes, Omni for stills.
Where AI sat: AI was used to expand what the camera could show, making the setting and story more engaging for viewers who scroll quickly. — LBB
“Shooting in New York gave us real street scenes and the energy of the city. Working with artists in Google Flow let us make the city play along.”
Today in Creative AI
Pika released H3 Flex on October 29, a post-trained MiniMax H3 video model that Pika says reaches its app today. It takes up to 12 references in one generation: a product photo, a character sheet, a clip of the movement you want.
It makes video with synchronized stereo audio, and through the API it can return five separate stems: dialogue, score, effects, Foley and ambience. Draft at 768p, then upscale the keeper to 4K.
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The Read
SuperHeroes shot the people and generated the city. Pika's references push the same way: bring the real product and movement, and generate only what the camera could not get.
It's good advertising: the lipstick goes on, and New York answers.
For brands: Shoot talent and product for real, then brief AI for the setting. Marc Jacobs kept a real crew, director and creator at the center.
For agencies: Sell a series from one shoot. SuperHeroes turned one day in New York into 11 films.
Make this
Turn two stills into one move, like a lipstick on a counter that becomes the same lipstick on a billboard. The steps are from Google Flow's own help page.
In a Flow project, click the model name in the prompt box, then Video, then Frames.
Drag your first image onto "+ Add start frame" and your second onto "+ Add end frame".
Describe only what happens between the two images.
Pick aspect ratio, number of outputs and length, then Generate.
Copy this: Slow push-in: the lipstick on the bathroom counter becomes the same lipstick on a city billboard at dusk, one continuous camera move, no cuts
What to expect: Frames set the look, the prompt sets the move, and clips run 4 to 10 seconds depending on the model. Flow needs a Google AI Plus, Pro or Ultra plan, features vary by country, and Google says the prompt should complement, not contradict, the images.
Tool Review → n8n
n8n builds automations on a visual canvas, with AI steps on every plan. Cloud Starter is €20 a month billed annually for 2,500 workflow runs, and the self-hosted Community Edition is free.
A team cutting 11 films can have n8n move each approved cut from the edit folder to the review sheet and the scheduler. The catch: a steep learning curve without technical help.
Worth it if an agency repeats the same delivery steps weekly. Skip it if nobody will own the workflow.
→ Try n8n
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