In partnership with
RÆBURN closed its webstore in May and expanded into architecture and furniture. Its relaunch film for web and social, made with Elliott Starr's Belief Studio, has a man in its recycled-parachute Air Brake jacket jump from a London rooftop into a lightning storm.
Starr's reference was the story of William Rankin in reverse, the pilot who ejected into a thunderstorm at 47,000 feet. RÆBURN's first collection was made from parachute canopies.
Where AI sat: It was generated using a combination of Belief Studio's owned AI workflows, combined with Google Nano Banana, and Seedance, with sound by Forza Sound. — LBB
What struck me early on was Elliott’s curiosity and willingness to experiment, but also our shared understanding that the technology should only be used to create something we simply couldn’t achieve in real life.
Today in Creative AI
ElevenLabs launched Instant Soundtracks in ElevenCreative on October 15. Upload a video and, ElevenLabs says, the model scores it and places sound effects on cue, “a whoosh timed to the logo at the end of an ad” in its example.
The effects sit on separate layers, so an editor can adjust them or swap the music. The API can return music and effects separately.
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The Read
Belief Studio generated RÆBURN's pictures with AI, and the sound was still by Forza Sound. ElevenLabs now wants that job too.
That's the right brief for a small brand: one idea, taken from its own first collection, made by a studio founder who says “I’m not here to argue for AI.”
For brands: Find your founding story first. No model supplied RÆBURN's parachutes.
For agencies: Keep sound as its own budget line until you've heard a tool on your own cut.
Tool Review → InVideo
InVideo is a video editor with a full timeline and AI models such as Seedance and Nano Banana Pro, paid for in credits. Starter is $10 a seat a month billed annually, or $20 monthly, for 400 credits, and Plus is $30 billed annually or $60 monthly for 2,000.
It puts the two model families behind RÆBURN's film, Seedance and Nano Banana, next to the timeline. The limit: Starter gets only Seedance 2.0 Fast and Mini, and InVideo puts its 400 credits at about 15 Fast videos.
Worth it if your team generates and edits in one place. Skip it if you cut in Premiere and only need the models.
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