In partnership with
Standard Chartered's 'Move Ahead' launched ahead of the Singapore Grand Prix, which starts today, and moves on to Hong Kong and the UAE. LEO Singapore made it with director TINO of Stink Films and AI director Marcello Costa.
The team mixed real photography with AI-generated environments, a way around how hard F1 access is mid-season. Every asset was made for the campaign, none of it third-party imagery.
Where AI sat: Rather than being limited to the viewpoints available through a traditional shoot, the team used AI to imagine new environments, camera perspectives and moments around Formula 1 assets and imagery. — LBB
On the record:
By combining creativity, craft and new production techniques, we've created a campaign that feels globally relevant and unmistakably Standard Chartered
Today in Creative AI
Kroger, Vidmob and MMA Global released a study on predictive creative scoring on September 30. Read it as vendor co-authored research, because Vidmob sells the scoring.
An AI model analyzed 1,934 Kroger creative assets on Meta and DV360 across a year of live campaigns, then was tested on a quarter it had never seen. The study says its scores were 81% predictive of e-commerce conversion.
It's one retailer, and the full whitepaper is gated.
Today’s Sponsor:
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The Read
Standard Chartered used AI to make what a camera couldn't reach. The Kroger study works the other end, deciding which assets earn the media before any money moves.
Don't stretch the study to fit the film. It scored a grocer's performance ads, and a bank's brand film on race weekend gets judged on fame, not checkout.
For brands: Ask any scoring vendor to validate on your own held-back campaigns, the way this study held back a quarter. A model trained on someone else's ads predicts someone else's customers.
For agencies: Expect scored creative in your next retail pitch, so bring your own view of what matters in the work.
Tool Review → Sudowrite
A long-form writing tool built for fiction: Write, Rewrite, Describe, Expand and Brainstorm, with style matching and continuity tracking across a series. Three paid tiers, priced in credits, with up to 50% off for paying yearly.
For brand work it suits the story-world end of a campaign: the backstory, the treatment, the long version nobody budgets time for.
The honest limit is that it's built for novelists, with no approval workflows, and its own site says features other than Write may fall back on English when it isn't sure.
Worth it if your team writes brand narrative and scripts. Skip it if you need ad copy at volume through sign-off.
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