In partnership with
Phase three of the bank's 'Now's Your Time for Wealth' campaign, for affluent investors across its Asian markets, running on local platforms including Naver in Korea, YiCai in China and LINE in Taiwan.
AI sits in four places: performance optimization, activation triggered by live market movements, local personalization, and video made from the campaign's existing stills.
Where AI sat: Transforming campaign hero visuals into AI-powered short-form videos, bringing static imagery to life in new and engaging ways. — LBB
On the record:
Through our latest "Now's Your Time for Wealth" campaign, we are combining our wealth expertise with AI-powered innovation to deliver more relevant content, timely insights and personalized experiences.
Today in Creative AI
Tinuiti launched a Meta Creative Health Dashboard on Tuesday, using new Meta signals to flag ad fatigue and thin creative variety before performance drops, and to estimate how much spend is at risk.
The agency's stated reason is the useful part: more ads are made with AI now, so variety and quality matter more to whether a campaign works.
Note what that means. The agency tool of the moment does not make creative. It counts how fast yours wears out.
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The Read
Read the two together and you get the bind. Standard Chartered is using AI to make more versions and place them faster, across markets, from one hero shoot. Tinuiti is selling the instrument that says when those versions have gone stale. Volume and fatigue arrive as one purchase.
For brands: Before you approve the next multi-market push, ask what the refresh trigger is. If nobody can name the number that says this creative is finished, you are buying volume with no stop condition.
For agencies: Report creative fatigue next to spend, unprompted, in the monthly. It is an uncomfortable slide and it is the one that makes you the partner rather than the supplier.
Tool Review → Databox
A dashboard layer pulling 130-plus sources into one KPI view, with white-label reporting for client work. The use here is the fatigue question above: spend, performance and creative age on one screen, for a team that rebuilds that story by hand every month. Two honest limits. It starts at $159 a month with no free tier, so a small team is better served by Looker Studio, and history is capped at 11 to 24 months by plan, which hurts year-on-year work. Worth it if reporting eats a day a week. Skip it if you need modeling.
