In partnership with
For Children's Day in Brazil, the mobile network Vivo made a film asking parents to put their screens aside. In the film, made with Africa Creative, a girl tells her mother about a dragon she invented from her own drawing.
Misideal did the animation and AI production that brings her drawings to life, around live action by Boiler Filmes. The last shot shows the mother's phone out of reach, in another room.
Where AI sat: Directed by Gutto Azevedo through Boiler Filmes, with animation and AI production by Misideal, the film brings a little girl’s drawings to life, telling a heartwarming tale of a dragon who finds comfort in the warm cuddle of a star after losing his ability to breathe fire. — shots
Today in Creative AI
Figma's Config India launches last Thursday reach into the AI tools a team already uses. Through its MCP server, a connector for outside AI tools, those tools can now create visual assets and run a team's published workflows.
One of 20 new partners is Meta's Muse, where small businesses can take a brand designed in Figma and generate more visuals. Most of the launch is for product designers and developers.
Today’s Sponsor:
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The Read
The AI in Vivo's film starts from the girl's own drawings. Figma lets a brand do the same with its own file.
It's a brave brief for a phone network, asking customers to put the product down, and the right one for Children's Day.
For brands: Bring your Figma library up to date this month. Once outside AI tools work from it, an outdated logo spreads to everything they make.
For agencies: Offer to keep that library current as a paid service, because someone now has to own it.
Tool Review → WhatConverts
WhatConverts tracks calls, forms and chats and ties each lead to the campaign, keyword or channel behind it. Call tracking is $30 a month, Plus adds forms and chat at $60, and plans for unlimited client accounts start at $500.
Vivo's film gives it nothing to count, so it belongs on response campaigns, where calls and forms are the conversion. It attributes leads and stops there, and adds little for online stores whose analytics already see the sale.
Worth it if your agency has to prove which channel made the phone ring. Skip it if every sale ends in a checkout you already track.
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