In partnership with
Wyndham Hotels & Resorts has spent a year running AI-generated video and stills in its paid and owned Instagram, made with AI firm Adora from the chain's own hotel photography. Havas, the agency of record, gets the bigger traditional briefs.
The numbers Wyndham gives are fifteen times the asset volume and a 75% cut in concept-to-launch time. The chain is still deciding whether it will generate people.
Where AI sat: The hotel chain has been working with AI firm Adora for a year to generate assets for use in its paid and owned Instagram activity, including video and still images. — Digiday
On the record:
We've seen a six times improvement in site visit rate over our benchmark.
Today in Creative AI
ElevenLabs added Brand Kit to ElevenCreative on October 9. You store colors, fonts, logos, reference images and rules once as a single object in the workspace, then tag the kit in any prompt across image, video, Flows and the ElevenCreative agent.
The pitch is consistency across people. Every teammate describes the brand differently in a prompt, ElevenLabs says, and the kit replaces the description.
That is the vendor's claim about its own product. What it costs in creative range is yours to find out.
Today’s Sponsor:
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
The Read
Wyndham's year is the long version of what Brand Kit sells in a sentence. The hotel photography was the kit, and a year of generation from it is why the output still looks like Wyndham.
The open question in both is people. Wyndham is still deciding whether to generate them, and no kit decides that for you.
For brands: Decide whether generated people are allowed before the volume arrives, and write it into the kit.
For agencies: Wyndham's AOR kept the big briefs and lost the volume. Offer to run the system, or someone like Adora will.
Tool Review → Make
Make is a visual automation builder with more than 1,500 integrations, the power user's Zapier, with conditional logic and data transformation that Zapier makes you fight for. The free tier gives 1,000 operations a month, and the hub lists Core from $9 a month.
For a program like Wyndham's, Make is the plumbing: a new hotel photo lands in a folder, a scenario sends it to the generator and drops the outputs into review. The builder rewards people who think in flows, so week one is slower than a template tool.
Worth it if your creative pipeline has three tools that don't talk. Skip it if one person posts by hand and likes it.
→ Try Make
AI-Ready Ads is part of the AI-Ready network. If you are less like a creative, more like a marketer, follow our sister-publication, AI-Ready CMO.
