A séance, charcoal and AI made Purple Garden

Mother Design's identity for the psychic platform moved between design programs and AI tools

Peter Benei, 6 November 2026

In partnership with

Purple Garden, the psychic services platform owned by Ingenio, has a new identity from Mother Design. It moves the brand from one-off readings to ongoing spiritual practice, across the site, the app, advertising and social.

The project began with a séance and a charcoal drawing workshop. On screen, it mixed design programs and AI tools to find treatments nobody planned.

Where AI sat: During design development, Mother Design moved back and forth between traditional design programs and AI tools, using constant iteration to generate unexpected visual treatments and introduce further unpredictability into the process. — LBB

Mother Design has created something that feels distinctive to Purple Garden and true to our audience, while giving us a richer and more immersive platform for the next stage of the brand.

Ariana Hellebuyck, CMO, Ingenio

Today in Creative AI

Canva released Brush on October 29, a model that edits a finished design on request, from one line of copy to the header on every slide. It powers design edits in Canva AI for Canva Pro users first, with wider access to come.

Canva suggests restyling a design, changing every page at once, or turning a slide into an Instagram graphic. Brand Kit support is not in it yet.

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The Read

Mother Design used AI to find the unexpected. Canva built Brush to change exactly what you ask and leave the rest alone.

An identity needs both, invention once and then a rollout without drift. Here the idea came from the charcoal, and the software widened it.

For brands: Write down what the identity must never look like before anyone generates a variant. Mother Design named the category's clichés as the thing to avoid.

For agencies: Use AI early to widen the options, then lock the system. Let a tool like Brush handle the resizes.

Make this

Turn a still key visual into a five-second loop for a website header or a social background. The steps are from Midjourney's video documentation.

1. Open your image on midjourney.com, or upload it as the starting frame in the Imagine bar.

2. Tick Loop in the Ending Frame section, so the video ends where it starts.

3. Keep motion low and add a short prompt for the movement.

4. Set batch size to 1 while you test; the default is four videos per prompt.

Copy this: slow drifting purple smoke, candle flame flickering, camera still --loop --motion low --raw --bs 1

What to expect: Five seconds at 480p, or 720p in Fast Mode on Standard plans and up. Low motion keeps the scene calm; high motion moves more but can glitch.

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