AI-Ready Ads
Very's AI-assisted flamingos scored 5.9 stars
The Gate and M3 Labs mixed CGI and AI for the retailer's highest-scoring ad ever
In partnership with
UK retailer Very has put its flamingos on TV, streaming and out-of-home for Christmas and Black Friday in 'That's the Very Thing', from The Gate London and M3 Labs. In the 30-second film a young flamingo goes through Very's pink box into his family's dream worlds.
It's the first Very campaign made with a hybrid of CGI and AI, and LBB doesn't say which shots were AI. System1, LBB reports, gave it 5.9, its top Star Rating, and Very's highest score ever.
Where AI sat: The film was directed by Peter Lee-Scott who worked with M3Labs and The Gate to shape how CGI and AI were each used, keeping creative craft at the heart of every frame. — LBB
“This year, by embracing new technology, we've enhanced the creative concept to introduce a new family which we're confident our customers will love!”
Beckie Crane-Stanion, Marketing Director, The Very Group
Today in Creative AI
Google rolled out Gemini Omni 1.2 Flash on November 5. One generation runs to 15 seconds, up from 10, at $0.07 a second for 720p.
Google says faces, packaging type and brand colors hold across camera angles, and that a follow-up edit can fix one detail. Google Vids gives anyone with a Google account three 15-second videos a month at no cost.
Today’s Sponsor:
The Dell Pro with built-in intelligence.
Built for business. Ready for anything.
With built-in intelligence, you can stay productive and focused on growing your small business. So no matter what the day throws at you, your Dell Pro can handle it.
The Read
Every Christmas retailer needs characters you recognize and enough assets for TV, out-of-home and the Black Friday flights. Omni promises that consistency at 15 seconds.
Levi's went the other way: Adweek reports 'Let's Get Fuzzy' took four hours of filming for each second of animation. On the numbers, the Very film is good advertising: it put a new family on a three-year-old flamingo platform and still got Very's best pre-test.
For brands: Pre-test AI-assisted work like everything else. When someone asks whether the AI hurt it, you'll have a number.
For agencies: Write down which shots are CGI and which are AI before you shoot. Clients will ask.
Make this
Make a set of clips that look like one campaign, with Krea Agent and Seedance 2.5. Steps from Krea's guide to Zoo York, a one-minute film from one phone photo.
Pick one reference image with the look you want.
Ask for ten images "similar to this vibe", then eight more. Say what drifted and name another model (Krea switched to GPT Image 2.5). Keep your best twelve.
End every image prompt with one fixed sentence: camera, light, colors, framing, setting.
Make each still the start frame of a five-second Seedance 2.5 clip, one action each.
Redo the misses. Hard cuts, no fades.
Copy this: [scene] + cheap phone photo, taken from across the street, overcast winter dusk, muted colors, [your character] small in the frame, empty New York street, no people.
What to expect: Twelve clips make about a minute. Two of Krea's twelve needed a second try. Ask one clip for more than one action and the model usually drops part of it.
Tool Review → Riverflow
Riverflow makes ads, product photoshoots and short video from your catalog of SKUs and packshots. Growth is €73 a month as shown from Italy, billed annually.
A retailer could put a Christmas range into paid social without product shoots. The catch: credits are one pool, so 240 static ads use the whole month, with only 10 bonus videos left over.
Worth it if you sell hundreds of SKUs. Skip it if you make one hero film a year.
